C&M via TIEG EEIG together with CFCG Germany was awarded the project aimed to position Mauritius as a hub for luxury products, involving the design and production of exclusive, refined and unique luxury items for global luxury brands and outlets. More detailed projects goals are to:
- Develop awareness about the level of readiness of Mauritius for developing a luxury cluster in line with international best practices
- Build a strong positioning strategy for the Mauritius luxury cluster in niche markets
- Assist in the development of high-end/luxury products for selected export-ready manufacturing enterprises.
- Prepare the Concept Design of a high-end products e-catalogue including story telling of selected items.
- Create shared understanding of the high-end and luxury product market and initiate the capacity building in luxury product development
- Develop linkages with key target markets for the luxury cluster
- Development of a roadmap and an implementation plan for a luxury cluster in Mauritius.
The consultancy services, incl. capacity building workshops will be running from January 2022 till January 2023.